The Salience of Marketing Stimuli An Incongruity-Salience Hypothesis on Consumer Awareness
by Gianluigi Guido
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| Publisher: | Springer |
| Published In: | 30-Apr-2001 |
| ISBN-10: | 0792373243 |
| ISBN-13: | 9780792373247 |
| Binding Type: | Hardback |
| Weight: | 690 gms |
| Pages: | pp. 324, Illus. |
The Title "The Salience of Marketing Stimuli An Incongruity-Salience Hypothesis on Consumer Awareness 1st Edition" is written by Gianluigi Guido. This book was published in the year 2001. The ISBN number 0792373243|9780792373247 is assigned to the Hardback version of this title. This book has total of pp. 320 (Pages). The publisher of this title is Springer. We have about 138114 other great books from this publisher. The Salience of Marketing Stimuli An Incongruity-Salience Hypothesis on Consumer Awareness 1st Edition is currently Available with us.