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Marketing Insights from A to Z 80 Concepts Every Manager Needs to Know

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Marketing Insights from A to Z 80 Concepts Every Manager Needs to Know,0471268674,9780471268673

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Book Information

Publisher:John Wiley & Sons
Published In:11-Mar-2003
ISBN-10:0471268674
ISBN-13:9780471268673
Binding Type:Hardback
Weight:559 gms
Pages:pp. xviii + 206, Index, Notes

The Title "Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know " is written by Philip Kotler. This book was published in the year 2003. The ISBN number 0471268674|9780471268673 is assigned to the Hardback version of this title. The publisher of this title is John Wiley & Sons. We have about 138300 other great books from this publisher. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know is currently Available with us.

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