"This Business has Legs" How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster? Craze : An Entrepreneurial Adventure Story
by Peter Bieler
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| Publisher: | John Wiley & Sons |
| Published In: | 12-Jun-1996 |
| ISBN-10: | 0471147494 |
| ISBN-13: | 9780471147497 |
| Binding Type: | Paperback |
| Weight: | 378 gms |
| Pages: | pp. 206 |
is written by Peter Bieler. The publisher of this title is John Wiley & Sons.