Understanding Consumer Decision Making The Means-End Approach to Marketing and Advertising Strategy
by Thomas J. Reynolds, Jerry C. Olson
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| Publisher: | Taylor & Francis Group |
| Published In: | 01-May-2001 |
| ISBN-10: | 0805817301 |
| ISBN-13: | 9780805817300 |
| Binding Type: | Hardback |
| Weight: | 1098 gms |
| Pages: | pp. 466 |
The Title "Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy " was published in the year 2000. The ISBN number 0805817301|9780805817300 is assigned to the Paperback version of this title. This book has total of pp. 472 (Pages). The publisher of this title is Taylor & Francis Group. We have about 143699 other great books from this publisher.