Offensive Marketing An Action Guide to Gaining Competitive Advantage
by Hugh Davidson EMAC Academy of Marketing BAM and AIB., Warren Keegan
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| Publisher: | Elsevier |
| Published In: | 01-Jan-2003 |
| ISBN-10: | 0750674598 |
| ISBN-13: | 9780750674591 |
| Binding Type: | Paperback |
| Weight: | 417 gms |
| Pages: | pp. xiv + 414, Illus. |
is written by Hugh Davidson EMAC Academy of Marketing BAM and AIB. . The publisher of this title is Elsevier.