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Lateral Marketing New Techniques for Finding Breakthrough Ideas

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Lateral Marketing New Techniques for Finding Breakthrough Ideas,0471455164,9780471455165

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Book Information

Publisher:John Wiley & Sons
Published In:19-Sep-2003
ISBN-10:0471455164
ISBN-13:9780471455165
Binding Type:Hardback
Weight:468 gms
Pages:pp. xvi + 206, Illus.

The Title "Lateral Marketing New Techniques for Finding Breakthrough Ideas" is written by Philip Kotler. This book was published in the year 2003. The ISBN number 0471455164|9780471455165 is assigned to the Hardback version of this title. This book has total of pp. 206 (Pages). The publisher of this title is John Wiley & Sons. We have about 122795 other great books from this publisher.

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