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Offensive Marketing An Action Guide to Gaining Competitive Advantage

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Offensive Marketing An Action Guide to Gaining Competitive Advantage,0750674598,9780750674591

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Book Information

Publisher:Elsevier
Published In:01-Jan-2003
ISBN-10:0750674598
ISBN-13:9780750674591
Binding Type:Paperback
Weight:417 gms
Pages:pp. xiv + 414, Illus.

is written by Hugh Davidson EMAC Academy of Marketing BAM and AIB. . The publisher of this title is Elsevier.

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