Lateral Marketing New Techniques for Finding Breakthrough Ideas
by Philip Kotler, Fernando Trias De Bes
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| Publisher: | John Wiley & Sons |
| Published In: | 19-Sep-2003 |
| ISBN-10: | 0471455164 |
| ISBN-13: | 9780471455165 |
| Binding Type: | Hardback |
| Weight: | 468 gms |
| Pages: | pp. xvi + 206, Illus. |
The Title "Lateral Marketing New Techniques for Finding Breakthrough Ideas" is written by Philip Kotler. This book was published in the year 2003. The ISBN number 0471455164|9780471455165 is assigned to the Hardback version of this title. This book has total of pp. 206 (Pages). The publisher of this title is John Wiley & Sons. We have about 122795 other great books from this publisher.