Brand Asset Management Driving Profitable Growth Through Your Brands
by Scott M. Davis
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| Publisher: | John Wiley & Sons |
| Published In: | 18-Oct-2002 |
| ISBN-10: | 0787963941 |
| ISBN-13: | 9780787963941 |
| Binding Type: | Paperback |
| Weight: | 414 gms |
| Pages: | pp. xvi + 265, Illus. |
The Title "Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series) " is written by Scott M. Davis . This book was published in the year 2002. The ISBN number 0787963941|9780787963941 is assigned to the Paperback version of this title. The publisher of this title is John Wiley & Sons. We have about 122795 other great books from this publisher. Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series) is currently Available with us.