The Mega Online Bookshop
Welcome Guest | Login | Home | Contact Us

Dictionary of Marketing Communications

by  
Dictionary of Marketing Communications,0761927719,9780761927716

Available

Usually Ships in 18 Days.

Ships From London

Free Shipping within U.K

International Shipping?

Check Delivery Estimate and Delivery Charges for your country

Book Information

Publisher:Sage Publications
Published In:07-Oct-2003
ISBN-10:0761927719
ISBN-13:9780761927716
Binding Type:Paperback
Weight:509 gms
Pages:pp. 256

The Title "Dictionary of Marketing Communications " is written by Norman A.P. Govoni. This book was published in the year 2003. The ISBN number 0761927719|9780761927716 is assigned to the Paperback version of this title. This book has total of pp. 256 (Pages). The publisher of this title is Sage Publications. Dictionary of Marketing Communications is currently Available with us.

Related Books

Networks in Marketing,076190140X,9780761901402

Networks in Marketin ...

Dawn Iacobucci

Our Price: £ 122.99

The Marketing of the President Political Marketing as Campaign Strategy,0803951388,9780803951389

The Marketing of the ...

Bruce I. Newman ...

Our Price: £ 90.63

Marketing in a Multicultural World Ethnicity, Nationalism, and Cultural Identity,0803953283,9780803953284

Marketing in a Multi ...

Janeen A. Costa ...

Our Price: £ 121.28

The Dictionary of Family Psychology and Family Therapy 2nd Edition,080395333X,9780803953338

The Dictionary of Fa ...

S. Richard Saub ...

Our Price: £ 141.20

Contemporary Marketing and Consumer Behavior An Anthropological Sourcebook,080395753X,9780803957534

Contemporary Marketi ...

John Jr. Sherry

Our Price: £ 123.38

Sustainable Marketing Managerial - Ecological Issues,0761912193,9780761912194

Sustainable Marketin ...

Donald A. Fulle ...

Our Price: £ 162.58

Features

• Provides an up-to-date, accurate, comprehensive collection of the terms and concepts that are essential for an understanding of the basic promotion functions of marketing.
• Many cross-references will be included to help the reader appreciate key relationships in marketing.
• Entries are clear, applied, practical and non-technical, designed to be useful to the student as well as the professional.
• International entries are included, which go beyond standard American usage to give the reader a greater awareness of the language of marketing than has been previously available in marketing dictionaries or glossaries.