Dictionary of Marketing Communications
by Norman A.P. Govoni
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| Publisher: | Sage Publications |
| Published In: | 07-Oct-2003 |
| ISBN-10: | 0761927719 |
| ISBN-13: | 9780761927716 |
| Binding Type: | Paperback |
| Weight: | 509 gms |
| Pages: | pp. 256 |
The Title "Dictionary of Marketing Communications " is written by Norman A.P. Govoni. This book was published in the year 2003. The ISBN number 0761927719|9780761927716 is assigned to the Paperback version of this title. This book has total of pp. 256 (Pages). The publisher of this title is Sage Publications. Dictionary of Marketing Communications is currently Available with us.
• Provides an up-to-date, accurate, comprehensive collection of the terms and concepts that are essential for an understanding of the basic promotion functions of marketing.
• Many cross-references will be included to help the reader appreciate key relationships in marketing.
• Entries are clear, applied, practical and non-technical, designed to be useful to the student as well as the professional.
• International entries are included, which go beyond standard American usage to give the reader a greater awareness of the language of marketing than has been previously available in marketing dictionaries or glossaries.